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Competitors pose as Miss Egypt Amina Ashraf takes a group selfie at the Miss World sports competition at the Lee Valley sports complex in north London Camiseta Samuel Umtiti , November 26, 2014. Contestants from 126 countries are in London to compete in the 2014 Miss World competition. [PhotoAgencies] Miss Norway Monica Olivia Pedersen pulls on the rope during the tug of war event during the Miss World sports competition at the Lee Valley sports complex in north London, November 26, 2014. Contestants from 126 countries are in London to compete in the 2014 Miss World competition. [PhotoAgencies] Miss Brazil Julia Gama reacts after her team won the tug of war event during the Miss World sports competition at the Lee Valley sports complex in north London Camiseta Aleix Vidal , November 26, 2014. Contestants from 126 countries are in London to compete in the 2014 Miss World competition. [PhotoAgencies] Miss South Africa Rolene Strauss (L) and Miss Trinidad and Tobago Sarah Jane Waddel wear face paint during the Miss World sports competition at the Lee Valley sports complex in north London, November 26, 2014. Contestants from 126 countries are in London to compete in the 2014 Miss World competition. [PhotoAgencies] Miss Denmark Pernille Sorensen holds her coffee as she wears face paint during the Miss World sports competition at the Lee Valley sports complex in north London Camiseta Sergi Roberto , November 26, 2014. Contestants from 126 countries are in London to compete in the 2014 Miss World competition. [PhotoAgencies] In this digital era, the industries have come a long way in terms of innovative technology. With its excellent capability to analyse data and study from it, AI is transforming industries. Today Camiseta Jordi Alba , AI impacts various aspects of human life in the form of chatbots, smart devices, and self-driving cars. All these technologies are designed to analyse customer needs and provide better customer service.


Every industry is trying to understand how Artificial Intelligence could affect their business. Some industries hesitate and are uncomfortable for the transition, thinking about the consequences of incorporating machines in their business to make decisions. However Camiseta Jasper Cillessen , some industries are very optimistic about this new technology and are willing to bring a transition in their business process. Though AI have a huge demand in medical, banking, and marketing industries, digital agency is more comfortable with this potential shift. Making business decisions based on data is not a new strategy Camiseta Ousmane Dembele , it鈥檚 been a vital part of any successful business strategy so far. Let鈥檚 now look at how the AI can impact digital agencies and utilise their data literacy to take full advantage of the technology.



What is AI



AI (Artificial Intelligence) alludes to the intelligence exhibited by machines. AI engages machines to consider, react to, and perform undertakings like a human being. It likewise enables machines to learn matter of fact and conform to new input. There are several reasons why AI is becoming popular every day, its ability to adapt to new input through progressive learning algorithms and it can add to the capabilities of various devices with its smart Camiseta Lionel Messi , useful algorithms.
How can AI help?



1. Can transform the way organisations engage with their customers.
2. Can aid in bringing relevant traffic and increase sales
3. Acquire new potential customers and retain the existing customers.
4. Personalise customer experience to a greater extent
5. Make decision making simple & Easier with its predictive Marketing
6. Make use of image recognition to obtain maximum ROI



AI in Digital marketing



The concept of Artificial Intelligence is not new to the digital agency. Digital marketing companies are already using it.
Some examples:



1. Google鈥檚 DoubleClick Bid Manager:



The automatic purchasing platform includes an assortment of AI features, including computerised targeting with real-time bidding models, a rearranged purchasing process, automated spending pacing Camiseta Luis Suarez , and real-time detailing and advancement toward the key performance pointer.



2. Google AdWords:



When utilising the "enhance" setting, the machine learning prioritises search advertisements that are factually bound to perform all the more effectively dependent on the search term, keywords, location and device among different factors.



3. AI chatbot programs:



You can add valuable chatbots to your sites Camiseta Denis Suarez , applications, email and text messages. You can utilise the chatbot program to connect with the consumers or react to their questions. Starbucks is making proficient utilisation of AI computerised showcasing methodology to enhance human workers. When you need your most loved espresso with minimum human communication, the Starbucks Barista bot for Facebook Messenger has you secured. It orders you espresso, simply the manner in which you like it.



Take away



Artificial Intelligence ought to acquire advertisers and clients closer in the future era. Clients have a good understanding of the product and marketers and organisations have a better understanding of the customers. So let us sit back and watch how advertisers are manoeuvring this innovation to multiply their sales and get close to customers.



About the Author:
AI in HR can help reshape the way of how organizations to manage their human resources. Alight can help businesses create effective and comprehensive HR plans and incorporating artificial intelligence to help boost the overall performance.
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HANOI, March 29 (Xinhua) -- Vietnam's gross domestic product (GDP) is expected to expand 5.1 percent in the first quarter of 2017, said the General Statistics Office (GSO) on Wednesday.



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